What is Sales Automation?
Imagine your best salesperson, instead of talking to clients, spending half their day clicking through spreadsheets and retyping data. Sound like a nightmare? Unfortunately, this is the reality in many companies. Sales automation is the antidote to this problem. To put it simply, what is automation? It's the process of using software and technology to perform repetitive, time-consuming tasks that previously required manual intervention. It's about relieving your sales team of administrative duties so they can devote 100% of their energy to what brings in real revenue: building relationships with clients and closing sales.